SEO and organic growth
The traffic that keeps arriving after you stop paying for it.
Most SEO spend goes one of two ways. A technical audit nobody has the developer time to action. Or a steady stream of blog articles ranking for terms no buyer has ever typed. Neither of those shows up in your pipeline.
Good SEO starts with a sound technical foundation. Then content built around what buyers actually ask on the way to a decision, including the questions they ask months before they’re ready to talk to anyone. Those pages rarely convert on the first visit. They build the shortlist your enquiries come from.
More buyers now ask ChatGPT or Perplexity and get one answer instead of ten links. GEO, generative engine optimisation, makes sure your business is the one named. It runs on the same foundations as SEO: clear structure, real expertise, and being cited elsewhere.
Scope
What this usually involves
This suits businesses that can wait. Very little happens in the first three months, and then it compounds, which is why it usually ends up being the cheapest acquisition you have. If you need something to move this quarter, start somewhere else and come back to this.
- Technical audits, crawl and indexation work
- Site and information architecture
- Topical authority planning
- Content briefs and production
- On-page and internal linking
- Off-page and digital PR
- AI search visibility
- Core Web Vitals
Ahrefs, Screaming Frog, Sitebulb and Search Console, mostly.
Proof
Bambora, now ANZ Worldline
Organic is where I started my marketing career and it’s where I’ve spent most of 13 years. At a Sydney-based Agency I led an organic-first go-to-market for Bambora, now ANZ Worldline, in the SMB payments segment.