Expert Demand Gen Strategies
I Help B2B & Professional Services Teams Build Pipeline Without Hiring an Agency or Going It Alone
Too small for agencies, too busy for DIY? Get the demand generation expertise your SMB needs with the agility and cost-effectiveness only an independent consultant can provide.
Proven results
Join a select group of SMBs
+15 years’
Marketing experience
Why SMBs Choose Independent Demand Gen
Laser-Focused Strategy
Custom demand generation strategies tailored to your business and target market.
Measurable Results
Data-driven approach with clear KPIs and regular reporting to track your ROI and pipeline growth.
Agile & Responsive
As an independent consultant, I can pivot quickly and adapt to changing business needs.
Fits Budget & Timelines
Agency retainers can cost upward of $5,000/mo with lock-in contracts. Not with me.
Why US
Stuck Between DIY and Expensive Agencies?
I’m a seasoned Demand Generation expert with over 10 years of industry experience. I have worked for global companies such as IBM, and rapidly growing companies across Australia, North America and Europe.
Businesses like you choose to work with me because:
Agencies are too expensive
$10K+ monthly retainers, often with a lock-in clause
DIY takes too much time
Your team is already stretched thin running the business
They need specialized expertise
Demand gen needs targeting, messaging, and data skills
Pricing plan
Transparent Pricing
That Makes Sense
No hidden fees, no long-term contracts, no surprises.
Just clear pricing for the demand generation expertise your SMB needs.
No setup fees
Custom demand generation strategies tailored specifically to your B2B business and target market.
Month-to-Month
Data-driven approach with clear KPIs and regular reporting to track your ROI and pipeline growth.
Easy to Work With
As an independent consultant, I can pivot quickly and adapt to your changing business needs.
Strategy Sprint
AUD 2,500/one-off
Perfect for SMBs who need a roadmap but want to execute internally
- Comprehensive demand gen audit
- Custom strategy & roadmap
- Buyer persona development
- Channel recommendations & KPIs
- 2 strategy sessions
- Detailed implementation guide
Growth Partnership
AUD 3,000/month
Ongoing partnership for consistent lead generation and growth
- Everything in Strategy Sprint
- Monthly strategy optimisation
- Campaign execution & management
- Content creation support
- Performance tracking & reporting
- Weekly check-ins for up to 1 hour
Hourly Consulting
Custom hourly rate
Perfect for ad-hoc projects, second opinions, or strategic guidance on-demand
- Content, SEO/AIO, conversion audits
- Campaign reviews & optimisation
- Strategy validation sessions
- Channel-specific guidance (Google, LinkedIn, SEO, Reddit, Meta, Email)
- Team training & workshops
Independent Consultant vs. Traditional Agency
See why SMBs are choosing independent expertise over expensive agencies
| Comparison | Traditional Agency | The Demand Practice | Your Advantage |
| Traditional Agency | $5,000-15,000/month | ~$3,000/month | Save 50-80% |
| Contract Length | 6-12+ months | Month-to-month | Complete flexibility |
| Decision Speed | 2-4 weeks | 2-3 days | 10x faster decisions |
| Direct Access | Usually an account manager | Direct consultant access | No middleman |
| Customisation | Template-based | Fully customised | Tailored solutions |
Ready to Scale Your Demand Generation?
Let’s discuss how we can accelerate your growth with a marketing strategy that fits your budget and timeline.