Expert Demand Gen Strategies
I Help Small B2B Teams Build Pipeline Without Hiring an Agency or Going It Alone
Too small for agencies, too busy for DIY? Get the demand generation expertise your SMB needs with the agility and cost-effectiveness only an independent consultant can provide.
Proven results
Join a select group of SMBs
+15 years’
Marketing experience
Why SMBs Choose Independent Demand Gen
Laser-Focused Strategy
Custom demand generation strategies tailored specifically to your B2B business and target market.
Measurable Results
Data-driven approach with clear KPIs and regular reporting to track your ROI and pipeline growth.
Agile & Responsive
As an independent consultant, I can pivot quickly and adapt to your changing business needs.
Fits Budget & Timelines
Agency retainers can cost upward of $5,000/mo with lock-in contracts. Not with us.
Why US
Stuck Between DIY and Expensive Agencies?
I’m a seasoned Demand Generation expert with over 10 years of industry experience. I have worked for global companies such as IBM, and rapidly growing companies across Australia, North America and Europe.
Why businesses like you choose to work with me
Agencies are too expensive
$10K+ monthly retainers
DIY takes too much time
Your team is already stretched thin running the business
Lack of specialized expertise
Demand generation requires specific skills and experience
Pricing plan
Transparent Pricing
That Makes Sense
No hidden fees, no long-term contracts, no surprises.
Just clear pricing for the demand generation expertise your SMB needs.
No setup fees
Custom demand generation strategies tailored specifically to your B2B business and target market.
Month-to-Month
Data-driven approach with clear KPIs and regular reporting to track your ROI and pipeline growth.
Transparent Reporting
As an independent consultant, I can pivot quickly and adapt to your changing business needs.
Strategy Sprint
$2,500/ one-time
Perfect for SMBs who need a roadmap but want to execute internally
- Comprehensive demand gen audit
- Custom strategy & roadmap
- Buyer persona development
- Channel recommendations & KPIs
- 2 strategy sessions
- Detailed implementation guide
Growth Partnership
$3,000/ per month
Ongoing partnership for consistent lead generation and growth
- Everything in Strategy Sprint
- Monthly strategy optimisation
- Campaign execution & management
- Content creation support
- Performance tracking & reporting
- Weekly check-ins for up to 1 hour
Hourly Consulting
Custom/ hourly rate
Perfect for ad-hoc projects, second opinions, or strategic guidance on-demand
- Expert demand gen consultation
- Campaign reviews & audits
- Strategy validation sessions
- Channel-specific guidance
- Performance troubleshooting
- Team training & workshops
Independent Consultant vs. Traditional Agency
See why SMBs are choosing independent expertise over expensive agencies
| Comparison | Traditional Agency | The Demand Practice | Your Advantage |
| Traditional Agency | $5,000-15,000/month | ~$3,000/month | Save 50-80% |
| Contract Length | 12+ months | Month-to-month | Complete flexibility |
| Decision Speed | 2-4 weeks | 2-3 days | 10x faster decisions |
| Direct Access | Usually an account manager | Direct consultant access | No middleman |
| Customisation | Template-based | Fully customised | Tailored solutions |
Ready to Scale Your Demand Generation?
Let’s discuss how we can accelerate your B2B growth with a strategy that fits your budget and timeline.